“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack Kadish, SEO customer success team manager at Conductor, in a recent webinar. “So, we when think about ‘hub-and-spoke models,’ we want to think about generating content on a broad topic while diving deeper into more relevant areas on different parts of the website.” “This can help increase organic traffic and keywords rankings, and even lead to more downstream metrics such as conversions, leads, and sales,” he added. Similar to pillar page structures , hub-and-spoke models are designed to establish a site’s authority on the ins and outs of a given topic

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How hub-and-spoke content marketing can help improve SEO

Tags: content, SEO

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